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When, in 1914, the Maserati brothers founded the Officine Alfieri Maserati in the heart of Bologna, Italy, they could hardly have imagined the impact they would have on the world.
Alfieri, Ettore, Ernesto and Bindo were four brothers united by their unrelenting passion for cars and engines. Their vision, enthusiasm and expertise turned out to be the cornerstones of what would one day become a global brand, universally recognized as a symbol of motoring excellence.
This is Maserati’s story.
Maserati prides itself on its long and glorious heritage
Officine Alfieri Maserati was founded on December 1, 1914, in Bologna, Italy. Since then, Maserati has played a consistently leading role in the development of the sports car and its culture. More than a century of activity has brought with it glorious achievements, both on the road and the track, as well as more challenging times, which have helped forge the company’s character and personality.
However, the history of Maserati involves more than its glorious sporting achievements and the launch of great road cars. The company has also developed industrially over the years. Its relocation from Bologna to the current site in Viale Ciro Menotti, Modena, in 1940, is one of the main events in its history.
But even today, its worldwide reach emanates from its historic Maserati headquarters. Maserati is now a global brand operating in more than 70 markets. Uniquely, Maserati has succeeded in embodying within its cars both heritage and innovation, memory and vision, the past and the future. Its heart may be in its Italian roots, but its eyes are firmly focused on the future.
Today, Maserati pride is reflected in the values that define the marque. In this section, you can relive Maserati’s enthralling history and get to know the people, achievements and cars that have made the brand famous.
The Trident, the symbol of a myth. The badge used on all racing cars in Maserati’s history, has remained constant throughout the evolution of the brand and its style, technology and performance, accompanying all the victories and successes of Maserati cars.
One figure of iconic importance in Maserati’s history has dominated Piazza Maggiore in Bologna since the 16th century. It was the city’s Fountain of Neptune that inspired the Maserati Trident logo, symbolizing both Bologna itself and the Maserati brand.
Around 1920, Maserati needed a logo that would ensure that its new car would stand out from the crowd. So it was decided that Mario Maserati, a talented artist and the only Maserati brother not to be obsessed by engines, should be commissioned to design the company logo. Mario drew inspiration from Neptune’s statue in Piazza Maggiore, its trident symbolizing strength and vigor. The red and blue that accompany the design are the colors of the banner of the city of Bologna, where Officine Maserati was located at that time. Inseparably linked to the brand, the Trident underlines the exclusive status of the firm’s cars and their identity as masterpieces of elegance, luxury and sports-car performance.