Jeff Zappelli

Jeff Zappelli

WALT Wines | Sonoma, California | https://www.waltwines.com/?-j05wIVhuNkCh2FUQ3PEAAYASAAEgKfqvD_BwE

After eight years managing restaurants including three years at San Francisco-based Morton's Steakhouse, Jeff Zappelli joined HALL Wines in 2006, helping define one of the most successful Direct to
Consumer industry efforts in the Napa Valley.

In 2012, Craig and Kathryn Walt Hall unveiled a long sought-after project - a Pinot Noir and Chardonnay label under WALT which expanded Zappelli's role to both HALL and WALT brands.

In 2016, Zappelli was appointed General Manager of WALT, making him responsible for the day-to-day operations and strategic planning for the Sonoma-based brand. Among other items, those duties include the design and development of the first WALT Winery in Sonoma County, vineyard acquisition, sales and distribution management. Zappelli is an active speaker throughout the Bay Area, participating in conversations and panels related to direct-to-consumer trends, wine industry technology, sales as a science, CRM and direct marketing campaign strategies.

Born in Seattle, WA, he attended the University of California Santa Barbara and earned a Bachelor's of Science in Biopsychology. He currently resides in Marin County with his wife, Veronika, and their three children.