Press Releases

Artwork Commemorates 25 Years of Taste of Vail in a New Way

CREATED: 2015-03-13 03:53 PM

Tasked with the challenge to create an iconic piece of art for Taste of Vail's 25th anniversary April 8-11, local ad firm and event sponsor Avid Design put their best talent to the test. The selected design, created by Art Director Coni Terrado, was considered a labor of love given her brief hiatus and recent return to Vail.

"With a milestone celebration just weeks ahead, we couldn't be more excited to debut the chosen design for Taste of Vail's 25th anniversary poster," said Greg Moffet, Taste of Vail board member. "The digital artwork captures food, wine and the Vail lifestyle in the most intriguing and refreshing way. We hope this piece is something that festival-goers cherish and display."

Terrado uses various digital techniques to create an abstract work of art, which depicts several iconic locations found in Vail Village and on Vail Mountain. Further detail connects the location to Taste of Vail with a glass of wine complimented by a bottle all set in the nature-filled landscape that is Vail.

"To me, Taste of Vail is as iconic as the Covered Bridge, the Clock Tower, and the Back Bowls of Vail," said Terrado. "It is part of what makes Vail so unique and special."

Terrado has spent the last five years living in two different countries, each six months at a time. After completing her graphic design degree in Buenos Aires, Argentina, she was ready to commit to Vail full-time.

"Vail has a very special place in my heart, and I'm thrilled to be back," said Terrado. "I love the lifestyle and the culture with ever fiber of my being so I was honored when my piece was chosen for the 25th Anniversary of Taste of Vail."

The 25th Anniversary Taste of Vail commemorative artwork can be purchased for $20 at www.tasteofvail.com/shop/ or in-person during the event.

Rated among the top food and wine festivals by Forbes, Travel Channel and USA Today, the 25th Taste of Vail presented by Audi is held at several different venues throughout North America's most popular mountain resort from April 8-11, 2015. In addition to the new seminars offered during the 25th anniversary of Taste of Vail, the event will include Debut of 2014 Rosé, the American Lamb Cook-off and Après Ski Tasting, the Mountain Top Picnic and the Grand Tasting. Taste of Vail is the nation's only event that invites dozens of winemakers and owners from all over the world to pour wine and interact with participants.

For more information on the Taste of Vail or to purchase tickets, please visit www.tasteofvail.com.